Privacy policy


Privacy Policy

Effective Date: October 2026

Last Updated: October 2026

This Privacy Policy explains how Alex Zono Limited ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, purchase our products, or otherwise interact with us.

As a UK-established business, we are committed to processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

ALex Zono Limited is the data controller responsible for your personal information.

  • Registered Business Address: Unit 14, Princeton Mews,
    167-169 London Road,
    Kingston, England, KT2
    6PT

  • Privacy & Data Contact:  info@alexzono.com

2. Personal Data We Collect

We collect personal information that you provide to us directly, as well as data gathered automatically when you use our site:

  • Identity & Contact Data: Name, billing address, shipping address, email address, and phone number.

  • Financial & Transaction Data: Payment details (processed securely via third-party payment providers), order history, and records of purchases.

  • Technical & Usage Data: IP address, browser type, device type, time zone settings, pages visited, and browsing patterns gathered via cookies and tracking technologies.

  • Marketing & Communications Data: Your preferences in receiving marketing emails from us and your communication history with our support team.

3. How We Use Your Data & Our Legal Basis

Under UK GDPR, we must have a lawful basis to process your personal data. The table below outlines how and why we use your information:

Purpose / Activity Type of Data Lawful Basis for Processing (UK GDPR)
Fulfilling Orders & Delivering Products (processing payments, managing shipping, and updates) Identity, Contact, Financial, Transaction Performance of a Contract with you.
Customer Support & Inquiry Management Identity, Contact, Communications Performance of a Contract or Legitimate Interests (to resolve issues efficiently).
Direct Marketing Communications (email newsletters, offers) Identity, Contact, Marketing Preferences Consent (which you can withdraw at any time).
Site Functionality, Security & Analytics Technical, Usage Legitimate Interests (to protect our website and improve user experience) or Consent (for tracking cookies).
Tax, Legal & Accounting Compliance Identity, Contact, Transaction Legal Obligation.

4. How We Share Your Information

We do not sell or rent your personal information to third parties. We share data only with trusted third-party service providers who help us operate our business:

  • E-Commerce & Store Hosting: Shopify (hosts our online store and infrastructure).

  • Payment Processors: Payment gateways (e.g., Stripe, PayPal, Apple Pay) to securely process payments.

  • Logistics & Warehousing: Shipping couriers and our regional fulfillment partners (including our South Korean operations/warehouse entity) to package and deliver your orders.

  • Marketing & Communications Tools: Email delivery platforms (e.g., Klaviyo) and customer service software.

  • Analytics & Performance Providers: Website analysis tools (e.g., Google Analytics).

  • Legal Authorities: Regulatory or legal bodies when strictly required by applicable law.

5. International Data Transfers

Because we operate globally and utilize global service providers (such as Shopify), your personal data may be transferred to and stored in destinations outside the United Kingdom.

Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded by ensuring at least one of the following safeguards is implemented:

  • Adequacy Decisions: Transfers to countries recognized by the UK government as providing an adequate level of data protection.

  • Standard Contractual Frameworks: Incorporating the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs) into agreements with international service providers.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to remember your preferences, optimize website performance, and deliver personalized content or advertising.

  • Essential Cookies: Necessary for the website to function (e.g., keeping items in your cart).

  • Analytics & Performance Cookies: Help us understand how visitors interact with our store.

  • Marketing Cookies: Used to track visitors across websites to display relevant ads.

You can manage your cookie preferences through the consent banner on our site or by adjusting your browser settings. Disabling essential cookies may affect site performance.

7. Data Retention

We will only retain your personal information for as long as reasonably necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or statutory reporting requirements:

  • Order & Transaction Records: Retained for 6 years following the end of the tax year to satisfy UK statutory tax obligations.

  • Marketing Data: Retained until you withdraw your consent or unsubscribe from our communications.

  • Support Inquiries: Retained for up to 2 years after resolution.

8. Your Legal Rights (UK GDPR)

Under UK data protection law, you have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal data we hold about you (a Data Subject Access Request).

  • Right to Rectification: Request correction of inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): Request that we delete your personal data where there is no legal reason for us to keep it.

  • Right to Restrict Processing: Request that we suspend processing your data in certain scenarios.

  • Right to Object: Object to our processing of your data where we rely on legitimate interests or for direct marketing.

  • Right to Data Portability: Request the transfer of your personal data to you or a third party in a structured, machine-readable format.

  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data (e.g., marketing emails).

To exercise any of these rights, please contact us at info@alexzono.com. We aim to respond to all legitimate requests within one calendar month.

Right to Complain

You also have the right to make a complaint at any time to the UK regulator for data protection issues:

9. Third-Party Links

Our website may include links to third-party websites, plug-ins, or applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies.

10. Changes to This Privacy Policy

We review and update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted on this page with an updated "Effective Date" at the top.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please reach out to us:

  • Email: info@alexzono.com

  • Postal Address: Unit 14, Princeton Mews,
    167-169 London Road,
    Kingston, England, KT2
    6PT